Frequently Asked Questions (FAQ)
Who is Boomer & Senior Resources® Capital Region?
Based in Albany, NY, Boomer & Senior Resources® Capital Region (BSR) is dedicated to empowering local area seniors, their caregivers and healthcare professionals to obtain the knowledge and resources needed to provide quality care and services for an aging relative, friend or patient.
BSR is locally operated by BSR’s Director Roger Zalucky. Roger has a broad range of retail experience including marketing and media positions in graphic arts, printing, sales and consulting over the past 40 years. Roger brings extensive management and customer service experience to BSR.
Edward Malone, CEO of BSR Capital Region is a Certified-Aging-In-Place Specialist with over 25 years serving the aging and seniors community. Edward served on the Alzheimer’s Association Northeastern New York Board of Directors and is a member of the American Society on Aging Students and Emerging Professionals (STEP) National Council.
Is this Advertising?
Becoming a Member with Boomer & Senior Resources ® is much more than advertising, defined as ‘the act or practice of calling public attention to one’s product or service.’ BSR Capital Region provides advertising and much more… offering BSR Members many additional benefits including: posting Member events, multiple links back to Member home pages, uploading photos, videos and educational articles with Member’s byline and link to your homepage, a dedicated Blog on the BSR website, ability to download your organizations brochures and flyers, dedicated email marketing to over 1,000 local eldercare/healthcare professionals and the opportunity to speak at an BSR LIVE! seminar. We market our Members directly to consumers seeking eldercare information, products and services on The Capital Region’s Premier Boomer & Senior Resources® site. Our team uses search engine optimization, video marketing, blogs, local media, news releases and social media to connect local consumers to our members.
I’m already advertising, so why do I need to also be part of BSR Capital Region?
More and more consumers are searching online for local business products and services. If you are trying to reach LOCAL consumers – Baby Boomers and aging seniors, then a targeted audience of online visitors to the website that BSR Capital Region offers should be part of your marketing plan. On Boomer & Senior Resources® Capital Region, you’ll be marketing EXCLUSIVELY to seniors, their adult Baby Boomer caregivers and health industry personnel. The site is designed specifically to provide extremely useful eldercare information and tools to draw new and returning visitors to the site.
How does the site attract visitors?
Our team of experts has experience in the senior care industry and our statistics show that we attract a significant number of daily and monthly visitors. SEO or “search engine optimization” is a very short way to describe a myriad of activities. We not only optimize the site for hundreds of keywords and keyword phrases, but we also optimize company profiles, articles, blogs and videos. Also marketing with other elder services on the same elder resource site helps to reach clients you may never have met on your own.
BSR reaches new and returning visitors to the site through use of special programs, news releases, local/regional media as well as distribution to local libraries, retail locations, senior centers, church groups and civic organizations that serve seniors and their families.
Why should I become a Member with BSR Capital Region?
The BSR Capital Region website delivers to area profit and non-profit organizations a highly valuable and targeted audience of consumers seeking products, services and information for themselves or a loved one.
We have researched the market extensively and have invested a great deal of resources and time in developing the site. There is a need for an Boomer & Senior Resources® site in the greater Capital Region market. If you are trying to reach new customers online, a targeted audience such as BSR Capital Region offers is where you should consider investing your marketing dollars. We are experienced marketers and eldercare industry professionals. We understand how difficult and expensive it is for organizations to reach their specific targeted audience online. We have created an opportunity for our Members to leverage many targeted online marketing services…at very affordable rates.